Stellantis has embarked on a significant transformation of its Ram heavy-duty trucks amid dwindling sales figures over the past three years. The revised models of the Ram 2500 and 3500 pickups, along with the chassis cab line, symbolize the company’s strategic efforts to reclaim market share in the fiercely competitive pickup truck sector. With a fresh exterior aesthetic and modernized features to appeal to both commercial and casual users, these vehicles are positioned as a cornerstone of Stellantis’ recovery plan.
At the heart of these redesigned trucks is a powerful new 6.7-liter Cummins turbo diesel engine, delivering an impressive 430 horsepower and an astounding 1,075 foot-pounds of torque, touted as the best in its class. This remarkable capability is essential for customers who rely on their trucks for labor-intensive tasks such as towing and hauling. Stellantis recognizes that the vehicle’s engine options significantly influence buyer decisions, especially in the heavy-duty segment, where performance cannot be compromised.
Moreover, alongside the diesel engine, a robust 6.4-liter Hemi V-8 engine, generating 405 horsepower, allows Ram to provide a diverse range of choices. This combination broadens the appeal of the new heavy-duty lineup, catering to the varying needs of its clientele.
The pricing of the new models sets a clear intention for Stellantis to underscore the value provided in exchange for the investment. Starting prices will be approximately $2,300 higher than current models, beginning at $47,560. This price point remains competitive when pitted against rivals like Ford and GM, who have maintained stable sales figures amidst Ram’s downturn. The strategic adjustment seems aimed at balancing the cost with enhanced features and performance capabilities while also taking into account the growing trend towards premium truck features in the heavy-duty market.
Ram’s leadership has been candid about the challenges that contributed to the brand’s recent struggles. CEO Tim Kuniskis openly acknowledged the issues faced during the rollout of the Ram 1500, which have adversely impacted overall sales. The proactive measures taken to address these concerns signal a newfound commitment from management to rectify past mistakes and navigate towards a more prosperous future. Their frankness about previous delays indicates a refreshing transparency that could restore consumer confidence.
As the heavy-duty trucks are poised to hit U.S. dealers in the first quarter of the year, the market eagerly awaits to see if these changes can indeed halt the spiraling trend in sales. With the new lineup being critical to Stellantis’ future, all eyes will be on how effectively Ram manages to balance innovation, consumer demand, and market competition. The upcoming introduction of the revised models represents not just a product launch but a crucial chapter in reviving the Ram brand within an ever-evolving automotive landscape.